The Haan Corporation needed a catalog to serve a consumer audience and double as its primary sales collateral for business-to-business communications at The International Home + Housewares Show. The booth theme was inspiration and the purpose was to introduce a new line of design-forward products to buyers from the largest companies in the country. The headline Steam Inspires Us was created to fit the show theme but also to reinforce that, despite trend-setting design, steam technology and innovation remained the company’s focus.
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